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Tim Nixon, CEO Straylight Studios


The Culture of Play: Engaging the Mainstream


Archway 2 - 1:00 pm, Friday 10 August


What is a game, and what part do gamers have in our society? How can we break down stereotypical preconceptions of nerdy gamers and force people to re-evaluate interactivity as a form of art and entertainment? Straylight Studios' CEO Tim Nixon looks at the changing face of gaming, and offers a set of suggestions for how games can break into true mainstream demographics.

Last modified: Thursday, 28-Jul-2005 17:23:30 NZST

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